If you have assessed the expected business benefits and costs and decided your company should offer a paid family and medical leave benefit in the U.S., you may still need to convince others in your organization. Often, employers have implemented PFML after one individual persuaded senior decision makers. This section serves as a tactical guide for those individuals to “make the case” for PFML internally. If you are a senior decision maker yourself, you may also draw upon this section to convince your peers.

Identify Decision Makers

Determine who your audience is and what motivates them

Craft a Winning Case

Lay out a persuasive and customized line of reasoning for why your company should offer PFML

Engage Champions

Look around your organization for potential PFML supporters and engage them